Guerlain, the luxury fragrance and beauty house, is inviting everyone to discover the fascinating world of bees and join them in protecting these vital pollinators. Their campaign, “Love at First Buzz,” aims to raise awareness and funds for bee conservation efforts.
Celebrate World Bee Day with Guerlain and their “Guerlain for Bees Conservation Programme”
Why World Bee day Matter
The bee population is facing significant threats, but these tiny creatures play a crucial role in our ecosystem. Bees are responsible for pollinating a large portion of the world’s plants, including many of the crops we rely on for food. Their decline disrupts entire food chains and poses a serious threat to global food security.
Guerlain’s Commitment to Bees
Guerlain has a long history of bee appreciation. The bee has been their emblem since 1853, and they source honey and other hive products for their skincare lines. Recognizing the importance of bees, Guerlain launched their “Guerlain for Bees Conservation Programme” in 2011.
Support Bee Conservation Efforts
This World Bee Day (May 20th-22nd, 2024), Guerlain is aiming to raise 1 million euros to support their bee conservation program. Here’s how you can contribute:
- Shop Guerlain: During the campaign period, 20% of sales from Guerlain.com and Guerlain boutiques will be donated to the program.
- Limited Edition Abeille Royale Advanced Youth Watery Oil: This product features special packaging designed by Oniriq to celebrate Guerlain’s bee commitment.
Guerlain’s Bee Initiatives
Guerlain’s “Guerlain for Bees Conservation Programme” is a network of 15 partnerships and initiatives dedicated to bee protection. Some of their efforts include:
- Supporting beekeepers around the world through training and habitat restoration projects.
- Raising awareness about the importance of bees through educational campaigns.
- Funding research on bee health and threats.
Join Guerlain in Protecting Bees
By participating in Guerlain’s World Bee Day campaign, you can help ensure the future of these vital pollinators. Learn more about bees, support Guerlain’s conservation efforts, and together, let’s fall in love with bees and protect them for generations to come.
Source: https://www.guerlain.com
