Audemars Piguet’s Bold ‘Shaping Materials’ Exhibition in Milan: Unveiling the Future

From June 3rd to 16th, 2024, watch enthusiasts and design aficionados alike can embark on a captivating journey into the heart of Audemars Piguet’s legacy. Held at the Piazza del Quadrilatero in Portrait Milano, this free exhibition celebrates the brand’s unwavering commitment to pushing boundaries and shaping the future of watchmaking.

A Legacy of Daring Innovation (Shaping Materials)

The “Shaping Materials” exhibition coincides with the inauguration of Audemars Piguet’s new Milanese home, the AP House Milano. This exciting development underscores the brand’s deep-rooted connection with Milan, a city that mirrors Audemars Piguet’s own dedication to heritage, creativity, and cutting-edge design.

A Celebration of Material Mastery

The exhibition delves into the fascinating world of materials, showcasing how Audemars Piguet transforms raw elements into exquisite watch components. Discover how traditional precious metals like gold and platinum are brought to life alongside innovative materials like steel, titanium, carbon fiber, and ceramic. Witness firsthand the meticulous craftsmanship that elevates these materials to new heights of luxury.

Beyond Materials: A Journey Through Design Evolution

“Shaping Materials” goes beyond just materials, exploring the rich design language that defines Audemars Piguet timepieces. The exhibition unveils how the brand draws inspiration from diverse cultural influences, architectural movements, and artistic expression. Witness the evolution of watch case design, from classic shapes like round, square, and rectangular to the inclusion of bold, unexpected geometries like trapezoids and octagons.

A Multi-Sensory Experience

Divided into five captivating sections, the exhibition presents a curated selection of historical and contemporary Audemars Piguet masterpieces. Admire the brand’s latest creations, marvel at iconic timepieces designed for slender wrists, and gain insights into the brand’s advancements in miniaturization, material innovation, and gemsetting. The exhibition also features engaging, interactive elements designed to enhance your experience and make learning about watchmaking fun and informative.

Don’t miss this opportunity to witness the magic of Audemars Piguet’s “Shaping Materials” exhibition!

Key Details:

• Dates: June 3rd – 16th, 2024
• Location: Piazza del Quadrilatero, Hotel Portrait, Corso Venezia, 11, 20121 Milano
• Opening Hours: 12 pm – 8 pm
• Admission: Free (registration required)
• Register for your free ticket: link

Source: https://www.audemarspiguet.com