Geneva, Switzerland – Maison Dior: https://www.dior.com/ has unveiled its newest Swiss haven of luxury on Rue du Rhône, the heart of Geneva’s fashion scene. This flagship boutique boasts a breathtaking architectural design by renowned French architect Christian de Portzamparc, the first of his nationality to win the prestigious Pritzker Prize.
The building’s exterior is a captivating display of modern elegance. Graceful curves echo the Seoul Dior flagship, while six interwoven petal-like structures rise towards the sky, reminiscent of Monsieur Dior’s flowing couture creations. Glass walls woven between these “petals” create a mesmerizing interplay of light and shadow throughout the day. By night, the building transforms into a luminous beacon, its facade glowing through a veil of elegant resin shells.
A Journey Through Dior’s Legacy
Step inside and be greeted by an atmosphere reminiscent of the iconic 30 Montaigne boutique in Paris. Light bathes the interior in a refined ambiance, punctuated by a continuous wall adorned with pristine white canvases. These canvases, reminiscent of design sketches, pay homage to the birthplace of Dior’s haute couture collections.
The New Dior Boutique in Geneva exploration continues with a curated selection of artworks. Pieces by Pamela Rosenkranz, Ugo Rondinone, and other renowned artists grace the walls, alongside precious archival sketches by Monsieur Dior himself. Iconic photographs by Brigitte Niedermair further enrich the space, culminating in an immersive fresco by François Mascarello within the private salon.
A World of Dior Awaits
Spanning six floors, the New Dior Boutique in Geneva offers a treasure trove of Dior’s latest creations. Explore the Spring-Summer 2024 women’s ready-to-wear collection designed by Maria Grazia Chiuri, alongside the Summer 2024 menswear line by Kim Jones. Discover exquisite jewelry masterpieces by Victoire de Castellane, all within this stunning testament to Dior’s heritage and innovation.
Source: https://www.lvmh.com
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