Maison Martell, which has a remarkable heritage that dates back to 1715, has redefined excellence standards with the launch of its latest collection of exceptional cognacs. This collection showcases the house’s distinctive mixology and promises an unforgettable exploration of Martell’s cognac mastery. The series captures timeless moments that are the very best of craftsmanship and tradition.
Each year Maison Martell will release a unique demijohn to enrich this extraordinary collection with a blend of two of the House’s oldest and rarest eaux-de-vie. This limited edition signed by Maison Martell is a representation of extravagance and refinement, and it is being sold at a price of €1 million. This attention-to-detail collection comes with a highly personalized taste ritual that elevates the experience to unprecedented heights.
At the heart of this exceptional edition is the expertise of cellar master Christophe Valtaud, who masterfully selected and blended eau-de-vie from the prestigious land of Grande Champagne. These rare treasures, aged in the historic cellars of Port du Ly’, have been carefully preserved and have been now exclusively housed in a reserve owned by the founder, demonstrating their exceptional quality and character.
The harmonious combination of the two eaux-de-vie personalities creates an unforgettable sensory experience. The first course of the eau-de-vie, aged longer in oak barrels, has considerable power and depth, with hints of cedar. On the other hand, the second eau-de-vie exudes freshness and vitality, with notes of honey, white flowers and candied fruits. Together, they create a symphony of flavors, each evolving perfectly from wood to fruit and back, showing the remarkable artistry of Maison Martell.
Maison Martelli’s new collection is a tribute to its rich history and not just about exceptional craftsmanship. The combination of two exceptional eaux-de-vie has been meticulously chosen by Christophe Valtaud to create a masterpiece that will never be replicated.
Laurentine Perilhou, a macrame master and expert from France and designer of Maison Martell, was brought in to create bespoke cognac for the brand. Each demi-ion in the collection becomes a work of art, symbolizing the connection between nature and earth that defines Martelli cognacs.
The luxury continues beyond there, as Maison Martell invites the sophisticated consumer to go on a voyage of exploration into the world of cognac through a selection of custom experiences. Every experience, from the chance to personalize their blend with rare eaux-de-vie to have a private tasting with the Master Cellar, is meant to push the boundaries of sophistication in the tasting process.
Buyers will also receive a custom cabinet to display their priceless purchase in addition to the demijohn, along with accessories designed to improve the tasting experience. Every component, from personalized watch bottles to Baccarat crystal glasses, demonstrates Maison Martell’s dedication to craftsmanship and luxury.
The collection is further elevated by Laurentine Perilhou’s handcrafted work embroidered with gold thread and embodies the legacy and skill of Maison Martell. Each demijohn is a work of art in and of itself, crafted with genuine gold thread and embellished with priceless gemstones, signifying more than three centuries of mastery and tradition.
When Maison Martell presents its newest collection to the public, it not only celebrates elegance and sophistication but also reaffirms the House’s dedication to constantly raising the bar for quality. Every component of this collection, from the Grande Champagne grapes to Laurentine Perilhou’s artistic skills, embodies the enthusiasm and commitment that characterize Maison Martell. This remarkable collection is ready to enthrall audiences everywhere, encouraging them to experience the unmatched magic of Maison Martell. Asia will be the first stop on its global tour.
Source: https://www.martell.com
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