Jaeger-LeCoultre Polaris collection celebrates its enduring legacy with the “Up with the Times” campaign, featuring Global Ambassador Nicholas Hoult. This campaign captures the essence of Polaris: a watch that blends timeless design with modern functionality, the perfect companion for the contemporary adventurer.
Polaris was born in 1968 with the innovative Memovox Polaris, a diving watch with a built-in alarm. This spirit of innovation and exploration continues to define the collection today. As Nicholas Hoult states, “The collection represents Jaeger-LeCoultre’s capacity to reinvent its icons with constant relevance through time.”
Each Jaeger-LeCoultre Polaris timepiece is meticulously crafted, combining robust features with a distinctive aesthetic. Jaeger-LeCoultre’s philosophy of “enduring elegance” is evident in the collection’s ability to transcend trends. These watches are designed for everyday adventures, where simplicity meets innovation, and design becomes a statement of lasting quality.
The in-house manufactured Calibre 868 movement exemplifies Jaeger-LeCoultre’s commitment to technical excellence. This movement incorporates the latest innovations, showcasing the expertise of the brand’s watchmakers. Some Polaris models, like the Perpetual Calendar, feature this movement with an added complication – a miniature mechanical computer that automatically displays the correct date, including leap years, without manual adjustment until 2100.
The Polaris Geographic showcases another impressive complication – the Calibre 939. This movement, entirely designed and manufactured in-house, combines elegance with high performance for the modern traveler.
The Polaris collection offers a range of models, each meticulously crafted and designed for a life of adventure. The distinctive lacquered dials, like the gradient ocean-grey on the Polaris Date, add a touch of modern sophistication. These dials feature the signature Polaris design elements – three distinct surface textures and a double-gradient color finish with 35 layers of lacquer for depth and richness. Subtle orange highlights add a sporty touch.
The Polaris collection draws inspiration from Jaeger-LeCoultre’s rich heritage. The 1968 Memovox Polaris, with its unconventional design and alarm function, laid the groundwork for the adventurous spirit that continues to define the collection today.
The “Up with the Times” campaign perfectly captures the essence of the Polaris collection. These watches are designed for the modern adventurer, seamlessly blending timeless design with cutting-edge technology. Whether you’re exploring the city or venturing off the beaten path, a Polaris timepiece is the perfect companion on your journey.
Source: https://www.jaeger-lecoultre.com/
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