Parisian fashion icon Sarah Andelman curates a unique collaboration between Cowboy electric bicycles and the famed Tokyo bookstore COW BOOKS, resulting in a stunning custom Cowboy Cruiser e-bike on display at the iconic Le Bon Marché department store. This collaboration brings together the worlds of design, literature, and electric mobility, showcasing the power of creative partnerships.
Cowboy x COW BOOKS
The centerpiece of this exhibit is a one-of-a-kind Cowboy Cruiser e-bike. This custom bike embodies the spirit of freedom with its minimalist design. The inscription of COW BOOKS’ motto, “All For Freedom,” in Japanese, adds a touch of international flair and speaks directly to the essence of both e-bikes and independent bookstores.
This innovative project is the brainchild of Sarah Andelman, a revered figure in the Parisian fashion scene and former owner of the legendary Parisian lifestyle store, Colette. Andelman’s curatorial expertise shines through in this unique pairing. By connecting Cowboy e-bikes with the cultural influence of COW BOOKS, the exhibit transcends boundaries and creates a platform where high fashion meets literary culture.
The Cowboy x COW BOOKS collaboration at Le Bon Marché is more than just a display of a custom bike. It’s a statement piece in the art and premium brand world, highlighting how diverse creative fields can come together to create something truly extraordinary. This collaboration showcases the potential for merging functionality, like the innovative technology of Cowboy e-bikes, with artistic expression, embodied by the cultural significance of COW BOOKS.
So, if you find yourself in Paris, be sure to check out this unique display of freedom on two wheels at Le Bon Marché. The Cowboy x COW BOOKS collaboration is a must-see for anyone interested in design, fashion, literature, or electric mobility!
Source: https://uk.cowboy.com
