Audi and Inter Miami CF have announced a multi-year partnership that will see the luxury carmaker become the official premium automotive partner of the Major League Soccer (MLS) club. The collaboration aims to capitalize on the growing popularity of soccer in the United States and deliver exceptional experiences for both Audi customers and Inter Miami CF fans.
This partnership is a natural fit, as both brands share a commitment to performance, innovation, and delivering exceptional experiences. Inter Miami CF has quickly become a force in MLS, capturing the hearts of fans with its exciting style of play and recent successes, including winning the 2023 Leagues Cup.
Audi, known for its cutting-edge technology and luxurious vehicles, will leverage its partnership with Inter Miami CF to reach a growing and passionate audience. The collaboration will include fan activations, digital and social media campaigns, and in-stadium presence, offering fans exciting opportunities to engage with their brand.
To further enhance the fan experience, Audi is introducing a collection of specially designed Inter Miami CF Audi Themes for select MY 23/24 Audi vehicles. These themes allow fans to personalize their vehicle’s interior with stunning wallpapers that celebrate the spirit of the club. The themes are available for purchase through the myAudi smartphone app.
Audi has a long-standing relationship with Major League Soccer, dating back to 2015. The company has invested in youth player development, community initiatives, and stadium partnerships, demonstrating its dedication to growing the sport in the United States.
Inter Miami CF is equally committed to developing young talent through its Academy, with several players already making the leap to the first team. The partnership with Audi aligns with the club’s vision of building a strong foundation for the future of soccer in South Florida.
By joining forces, Audi and the Inter Miami CF are poised to make a significant impact on the soccer landscape in the United States. This partnership is a testament to the growing popularity of the sport and the exciting opportunities it presents for brands and clubs alike.
Source: https://media.audiusa.com/
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